A creative Force 

With a strong sense of creative vision, Eva builds emotionally engaging concepts, products and collections. Her deep curiosity and empathetic leadership enable brands to gain market insights and identify strategic opportunities to stay ahead.

About Eva

Eva is a creative leader driven by a deep passion for the outdoors, people, and the planet. She began her journey with an apprenticeship in traditional gentlemen’s tailoring, where she honed a meticulous eye for detail and gained a solid understanding of balancing form and function in apparel. Her curiosity about contemporary materials and methods propelled her into the sportswear industry. Eva’s skills and adventurous spirit have taken her to live and work across Europe, in China and the United States, enriching her perspective and approach to design.

Eva’s love for adventure was sparked in 2014 during an overland exploration and dive safari through Asia and Africa, giving her firsthand experience with the challenges of the outdoors. This connection to nature continues to fuel her design process, where she stays ahead of trends and translates customer needs into thoughtful, high-performing products. 

Today, she blends her expertise and experience as an international specialist in sports and performance apparel, partnering with brands like Mammut, Kathmandu, and Adidas, as well as forward-acting start-ups. Her work blends innovative design, distinct style, and functional performance, creating collections that empower and inspire their wearers. From trend research and concept creation to the development of detailed design tech packs, Eva excels at uniting creative teams around a shared vision and guiding products from concept to completion.

Beyond her professional accomplishments, Eva is a cyclist, scuba dive master, outdoor enthusiast, and experimental home chef. Whether she’s biking, diving, or crafting a meal for friends and family, she draws inspiration from the world around her. For Eva, design is about more than creating clothing—it’s about building meaningful connections and empowering people through products that reflect both function and individuality.

Follow the Path

EXPERIENCE

Founder & Creative Lead
Eva Lobmaier Creation
03/2023 - today 

Head of Activewear
Tchibo GmbH 
03/2022 - 06/2023 

Lead Designer
REI CO-OP Seattle, WA, USA 
01/2017 – 02/2022  

Senior Apparel Designer 
ODLO Hünenberg, Switzerland
09/2014 – 07/2016  

Apparel Designer
adidas AG China & Germany
02/2008 – 10/2013   

EDUCATION

International Fashion Studies
KhiO Oslo, Norway

2007

Diploma Fashion Design
 HAW Hamburg, Germany 

 03/2004 – 07/2009 

Gentleman's Taylor
Wuppertaler Bühnen Wuppertal, Germany 
08/2001 – 02/2004  

PASSION & ACHIEVEMENTS 


Cyclist
Eroica 135 Gaiole, Italy
10/2024 & 10/2025, Cyclassics 110  08/2025 Hamburg, Germany 

Scuba Divemaster
Underwatersports Edmonds, WA, USA 
08/2016 – 01/2017

Chromophile
boundforeden Southeast Asia and Southern Africa 
10/2013  – 06/2014 

Experimental Chef
cooking area, indoor & outdoor

Want to see what I have crafted?

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